Scout

Digital Intelligence

Scout analyzes online conversations through a public affairs lens, combing through every interaction to spot what algorithms miss.

100 million+ conversations added daily

Scout leverages industry-leading automation to gather massive quantities of data. Then public affairs professionals provide insight to tell you what matters, and what to do about it.

REAL-TIME CRISIS DETECTION

You’re always in the know. 24/7 monitoring ensures you’ll be notified at the first sign of a negative story or mention.

CONTEXTUAL REPORTING

Get nuance, not just numbers. Analytics are always delivered with context, so you’ll understand exactly how much traction each story is gaining.

STAKEHOLDER IMPACT ANALYSIS

See social media through stakeholders’ eyes. Know which messages your high-priority audiences saw and engaged with.

OPPOSITION TRACKING

Never be caught off-guard. See opposition messaging, ad spending, and social media activity unfold in real-time.

Message
Spread

Capitalize on stories, themes, and sentiment as they gain traction. Fine-tune campaign messages and ad creative.

Unearth’s Scout social listening brings a depth of intelligence to the full campaign team. Unearth is the team we trust in high-stakes campaigns where winning is the only option.
Kirk M. Clark Executive Vice President, California Business Roundtable